After a research report last week found that YouTube’s advertising practices had the potential to undercut the privacy of children watching children’s videos, the company said it limited the collection […]
Advertising and Marketing
Trending topics and news from the Advertising and Marketing category
Back to news homeHollywood Strike Leaves Influencers Sidelined and Confused
Deanna Giulietti is not in the actors’ union, but she turned down $28,000 last week because of its strike.Ms. Giulietti, a 29-year-old content creator with 1.8 million TikTok followers, had […]
How Modelo Beat Bud Light After a Decade of Transformation
More beers in America are being paired with lime than ever before.The story of how Modelo Especial, a Mexican lager, surpassed Bud Light as the top-selling beer in America predates […]
Advertisers Warily Embrace A.I.
The advertising industry is in a love-hate relationship with artificial intelligence.In the past few months, the technology has made ads easier to generate and track. It is writing marketing emails […]
As Businesses Clamor for Workplace A.I., Tech Companies Rush to Provide It
Earlier this year, Mark Austin, the vice president of data science at AT&T, noticed that some of the company’s developers had started using the ChatGPT chatbot at work. When the […]
Google’s Ads Violate Antitrust Laws, E.U. Says
Google on Wednesday was charged with violating European Union antitrust laws by using its dominance in online advertising to undercut rivals, the latest in a string of cases around the […]
Energy Drinks Are Surging. So Are Their Caffeine Levels.
It has been more than 25 years since Red Bull hit the market and introduced caffeinated energy drinks to the United States. While the company claimed its beverage would “give […]
For Gen Z, Playing an Influencer on TikTok Comes Naturally
Rachel Aaron, a 24-year-old who works in public relations in New York, recently dressed up for a work event at Bloomingdale’s. In the era of “get ready with me” videos […]
Shein, E-Commerce Retailer Hit by Criticism, Tries Charm Offensive
In its decade of doing business, Shein has grown rapidly by winning over shoppers with its tough-to-beat prices and kaleidoscope of new merchandise. Along the way, the e-commerce retailer has […]
Why Is the Denver Airport So Weird?
Equine art lives in many airports: Seattle and San Francisco have bronze horses shaped like driftwood, Central Illinois has wire horses suspended from the ceiling, Tucson has a winged horse […]