Consumer expectations are perpetually shifting, and while there’s been some pretty dramatic evolution since the pandemic arrived, fundamentally, this is nothing new. When it comes to shopping, especially online, today’s consumers have one powerful tool at their disposal: choice. And it’s driving their decisions about everything from where they shop, to who they buy from, to how long they’re willing to wait for an order to arrive.As organizations set their sights on 2022, looking at e-commerce tools and strategies should be front and center. Here are some of the emerging trends worth investigating, in the interest of improving the ever-important …
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