I’ve written a lot about pricing over the years, I recent got a request to explain how a company can raise prices without seeming to do so. My first reaction was that I would prefer not to popularize such methods, but on second thought, I figured it was a public service to warn people about how they’re being secretly short-changed.A word of warning: it’s almost always a bad idea to pull a fast one on your customers, unless they are gullible and stupid. While there is no shortage of gullible, stupid people in the US, don’t be surprised if your smarter customers see through these ploys, resent them, and take their business elsewhere.1. Keep the same price but provide less product.This classic approach for stealth price hiking was pioneered by consumer food product companies. For …
