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The Role of AI and ML in Improving Digital Performance

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Artificial intelligence and machine learning are among the top marketing buzzwords we come across in the field of digital marketing. These technologies have already become an integral part of digital marketing and are being leveraged to make campaigns more personable and efficient.
For instance, artificial intelligence can make personalization easy and quick by creating accurate buyer personas. These personas are auto-generated to deliver a holistic audience segmentation, thereby improving the effectiveness of the campaigns. In addition, Netflix, Google, Uber, Spotify, Pinterest, and other apps use machine learning to personalize individual accounts and make relevant recommendations to their user …

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