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Social media collaboration marketplace Pearpop expands to Instagram


Pearpop, a marketplace for social collaborations, is expanding to Instagram after previously only being available to TikTok creators. The platform, which launched last year, allows creators and brands to buy collaborations with celebrities and larger creators. Pearpop will also become available on Twitter later this month, and on Twitch in December.
The official rollout on Instagram follows a soft launch at the beginning of October. Pearpop says that in less than a month, more than 10,000 Instagram creators have joined the platform. It notes that Instagram availability was the most requested feature among Pearpop users, as over 90% of existing Pearpop creators are already active on the platform. Early adopters of the new Instagram offering include Post Malone, Jake Paul, Paris Hilton, Swae Lee, Tom Fe …

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