Tag: tiktok

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Streamlabs launches Crossclip, a new tool for sharing Twitch clips to TikTok, Instagram and YouTube

The company behind ubiquitous livestreaming software Streamlabs is introducing a new way for streamers to share their gaming highlights to platforms well beyond Twitch. Streamlabs calls the new tool Crossclip, and it’s available now as an iOS app and as a lightweight web tool.
With Crossclip, creators can easily convert Twitch clips into a format friendly to TikTok, Instagram Reels, YouTube Shorts and Facebook videos. Adapting a snippet from Twitch that you’d like to share is as simple as putting in the clip’s URL and choosing an output format (landscape, vertical or square) and a pre-loaded layout.

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TikTok wants you to send video resumes directly to brands to land your next gig

A new pilot program from TikTok would inject a little LinkedIn into the youthful video-based social network.
TikTok announced that, starting today, it will invite users to submit video resumes to participating companies, including Target, Chipotle, Shopify, Meredith, NASCAR and the WWE. The company encourages applicants to show off their skills in a creative way while tagging the content with the hashtag #TikTokResumes.
The pilot program is TikTok’s latest effort to streamline the relationship between brands and creators, giving both even more reason to invest time and cash into the platform.
“#CareerTok is already a thriving subculture on the …

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A bank for the creator economy, Karat Financial raises $26M in Series A funding

The creator economy is changing the way that people earn a living, whether you’re an Instagram influencer or a freelance graphic designer. But traditional banks haven’t caught up.
Take Alexandra Botez for example. The Stanford graduate earns six figures playing chess on Twitch, where she has 877,000 followers. But when she tried to apply for a business credit card, she was rejected twice. Meanwhile, when the creator behind TierZoo, a YouTube channel with 2.7 million subscribers, tried to rent an apartment, he was rejected because his landlord didn’t see his business as legitimate.
Eric Wei noticed this disconnect while …

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On TikTok, Black creators’ dance strike calls out creative exploitation

There’s a new Megan Thee Stallion music video out in time for triple digit temperatures. But instead of launching a fresh viral TikTok dance for summer, the single inspired an informal protest among Black creators tired of thanklessly launching trends into the social media stratosphere.
With the release of the video for “Thot Shit,” some Black TikTok creators began calling attention to that exploitation this week, inspiring others to refuse to choreograph a dance to the hit song. The idea behind the movement is that Black artists on the platform create a disproportionate amount of content and culture — much …

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5 tips for brands that want to succeed in the new era of influencer marketing

Eric Dahan
Contributor

Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing.

If I told you a decade ago that a spin bike would be a social community, you’d have had a good laugh. But that’s precisely what Peloton is: A spin bike with a social community where the instructors are the influencers.
Peloton is just one example of how social is being integrated into every aspect of the customer experience in an increasingly digital world. Whether it’s considering a new restaurant to check out, a movie to …

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This Week in Apps: WWDC Prep, F8 recap, TikTok goes after biometric data

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a …

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TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’

A change to TikTok’s U.S. privacy policy on Wednesday introduced a new section that says the social video app “may collect biometric identifiers and biometric information” from its users’ content. This includes things like “faceprints and voiceprints,” the policy explained. Reached for comment, TikTok could not confirm what product developments necessitated the addition of biometric data to its list of disclosures about the information it automatically collects from users, but said it would ask for consent in the case such data collection practices began.
The biometric data collection details were introduced in the newly added section, “Image and …

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EU to review TikTok’s ToS after child safety complaints

TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today.
The Commission has launched what it described as “a formal dialogue” with the video sharing platform over its commercial practices and policy.
Areas of specific concern include hidden marketing, aggressive advertising techniques targeted at children, and certain contractual terms in TikTok’s policies that could be considered misleading and confusing for consumers, per the Commission.
Commenting in a statement, justice commissioner Didier Reynders added: “The current pandemic has further accelerated digitalisation. This has brought new opportunities but it has …

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SiriusXM partners with TikTok on a new music channel, Pandora Playlists, and more

SiriusXM is leaning into TikTok. The satellite radio company and Pandora parent today announced a partnership with the social video platform to power several new initiatives, including a TikTok channel on SiriusXM, hosted TikTok playlists on Pandora, and re-airings of Pandora LIVE events on TikTok.
The hosted playlists on Pandora are the first of the new initiatives to launch.
Starting today, popular TikTok creators will curate, host and promote their own Pandora playlists to their fans on TikTok, starting with Bella Poarch. The TikTok influencer, who now has 69.6 million followers, is best-known for her viral lip-sync video to “M to …

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ByteDance founder Zhang Yiming to step down as CEO by end of 2021

Zhang Yiming, the storied co-founder of ByteDance, is stepping down from his role as the CEO and passing the torch to Liang Rubo, another co-founder of the TikTok parent and one of the world’s most valuable internet juggernauts.
In an internal letter to employees, 38-year-old age Zhang said he is making the transition to spend more time on “long-term strategy, corporate culture, and social responsibility.”
Zhang will work side by side with Liang, currently ByteDance’s head of human resources and his college classmate, over the next six months to ensure a smooth transition. Zhang will remain as a …

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