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Backed by former Facebook and Twitter execs, Tagg launches social branding app for Gen Z


Gen Z isn’t satisfied with the social media they grew up with, so they’re building the apps that they want to use. A “social branding” app for creative teens and twenty-somethings, Tagg is announcing a $2 million seed round today from Twitter co-founder Biz Stone, Facebook’s former VP of International Growth Ed Baker, TripAdvisor founder Stephen Kaufer, Pillar VC and more.
Founded by recent alumni of Brown University and the neighboring Rhode Island School of Design, Tagg is still in private beta with thousands of users, and thousands more on a waitlist. It’s like a link-in-bio service, but with a social element that encourages young creatives to connect, collaborate and develop friendships.
“In the digital world, the more authentic your brand, the more genuine your connections. Current social platforms fall short as they were not built for this evolving intersection of branding and connecting,” the company explains. “Tagg is building and growing an environment allowing for full creative expression of oneself — no restrictions, no stigma.”
Depending on what …

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