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TikTok to rank as the third largest social network, 2022 forecast notes


A new forecast has dubbed TikTok as the world’s third-largest social network, just behind Facebook and Instagram. In its inaugural forecast on TikTok’s global install base, Insider Intelligence — the firm previously known as eMarketer — predicts that TikTok will reach 755.0 million monthly users in 2022, after seeing 59.8% growth in 2020, followed by 40.8% growth in 2021.
Facebook, as of its most recent earnings, reported 2.91 million monthly active users after seeing 6% year-over-year growth. And recently, Instagram employees leaked its network had surpassed 2 billion monthly users, up from the 1 billion monthly user milestone reported in June 2018.
However, Insider Intelligence’s forecast is referencing its own 2022 predictions, which uses a slightly different set of calculations. The firm has its own definition of a monthly active user that may differ from those of each company it analyzes.  For example, it only counts users who log in at least once a month consistently over a calendar year period, and it a …

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