The EU has cleared Meta/Facebook’s acquisition of CRM maker, Kustomer — accepting a set of commitments from the tech giant to allay competition concerns linked to the fact it also owns a suite of popular messaging apps frequently used by small businesses for customer outreach (aka Facebook Messenger, Instagram and WhatsApp).
The Commission said Meta had guaranteed non-discriminatory access without charge to public APIs for the aforementioned messaging channels to competing customer service CRM software providers and new entrants.
Meta has also offered what the Commission describes as “a core API access-parity commitment” — meaning it has pledged to maintain the same level of feature capabilities for Kustomer rival …
