Every founder wants to crack the code that will let them attract, engage and retain lots of customers quickly, consistently and at scale. Marketing tactics from the “aughts” — like email blasts and recycling the same keywords into a Google Adwords campaign — won’t cut it in today’s competitive startup market.
Although you might wish for a fast-forward button to achieve long-term sustainable growth, you’re out of luck. Instead, consider applying the art and science of growth marketing. When done correctly, growth marketing strategies can take your customer base to new heights, but it also gives you something even more valuable — highly engaged, loyal customers.
Implementing growth marketing strategies early in your startup journey is a smart move. That’s why we’ve inv …
