After publicly launching in the U.S. this past September, Facebook Reels today is becoming globally available in over 150 countries. The feature, which is a key part of Meta’s response to the TikTok threat, allows creators to share short-form video content on Facebook or cross-post Reels from Instagram in order to reach a broader audience. Alongside today’s global rollout, Facebook is also introducing more creative tools and new ways for creators to make money from their Reels through advertising, and soon, Stars.
While Reels first began a way to directly combat TikTok with a feature inside the Instagram app, Meta soon realized it could mount a more powerful counteroffensive if it also brought Facebook into the mix. As a result, the company touted during its Q4 2021 earnings that Reels is now its “fastest-growing content format by far.” The company also said Reels was the biggest contrib …
