TikTok is making a promotional push in Europe and Australia around a bundle of safety-focused features, some of which it announced in the US earlier this month, and which it says are aimed at protecting teenage users from dangerous challenges.
The company remains the target of a major consumer protection complaint in the region — which has led to active monitoring of its policies by the European Commission.
The measures being (re)announced by TikTok include a permanent in-app guide which pushes teens to engage with a ‘4-step’ process (aka: “stop, think, decide, act“) before engaging in online challenges; a dedicated policy category for dangerous acts and challenges in the reporting menu to make it easier for users to report problem challenges; and dedicated safety videos from curated creators being pushed to users who are under 18 via their ‘For You’ feeds to further raise awareness of safety issues around challenges.
In a sample video from the #SaferTogether campaign, TikTok creator @maddylucydann can be seen sketching a scenario in which a medic in an emergency department is figuring out what to tell the young patient who’s been admitted with serio …
