John S. Kim
Contributor
John S. Kim is the CEO of Sendbird, the leading API provider to embed chat, voice and video experiences inside of mobile apps.
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Leasing Creative Office Space? Don’t Get Screwed
Social is not just what you do on Facebook anymore; it’s what you do in every single app you use. Think of the experience on Venmo, Strava, Duolingo or even Sephora.
Companies that implement social components into their apps and services, known as social+ companies, are thriving because they can establish connections and enable interactions with users.
Andreessen Horowitz’s D’Arcy Coolican explained the appeal of social+ companies, writing:
“[Social+] can help us find community in everything from video games to music to workouts. Social+ occurs when delight-sparking utility is thoughtfully integrated with that essential human connection. That’s powerful because, ultimately, the more ways we find to connect with each other in authentic and positive ways, the better.”
Social+ will soon permeate all aspects of our lives, accelerating at breakneck pace in the months ahead. I would wager adoption will continue to the point of utility – where every company is a social company. This is very excit …
