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Why are cybersecurity asset management startups so hot right now?


In the world of cybersecurity, you can’t secure something if you don’t know it’s there.
Enter cybersecurity asset management, an admittedly unsexy fragment of the booming industry that investors have shown an ever-increasing appetite for over the past 18 months.
The cybersecurity industry experienced what is being hailed by some as a “golden year” — funding for cyber startups climbed by 138% to $29.5 billion in 2021 and M&A activity skyrocketed by more than 294% to $77.5 billion. And those focused on securing an organization’s internet-facing assets have received more attention than most.
Over the past 12 months alone, Sternum, a Tel Aviv-based startup that provides real-time asset management for internet-connected devices, raised $27 million; Censys, a s …

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