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An inside look at a Ukrainian fintech startup adapting to life during wartime



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Nelia Holovina
Contributor

Nelia Holovina is senior content writer at 42Flows.Tech, a Ukrainian IT company that develops custom technical solutions and streamlined banking integration.

Russia’s military aggression against Ukraine has been going on for almost two months, and during this time, all sectors of the economy, including IT, have had to stand by the military.
Ukrainian IT did not break down — it shrank a little, but it is standing firmly, providing employment to people, paying taxes, organizing humanitarian help and assisting the Ukrainian army.
Here are a few key factors that have helped Ukrainian IT, and us as a company, survive:
Companies prepared for war before it started
The media was discussing the possibility of war long before it actually started. Even though everyone hoped for the better, Ukrainians acknowledged that they had a neighbor who could attack at any moment. With this in mind, many IT companies started to plan for emergencies and set up contingency teams. Preparation significantly helped us maintain cohesion when the war started on Februa …

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