Snap is partnering with Live Nation to enhance the experience of going to concerts and festivals via its AR technology. The company says the multiyear partnership with Live Nation will “elevate performances beyond stages and screens.” The goal of the partnership is to create a deeper connection between artists and fans via immersive AR created with the help of Snap’s creative studio, Arcadia, which launched last October.
Snap made the partnership announcement as part of its annual Snap Partner Summit taking place today.
Fans at select concerts will be able to use Snapchat’s camera to launch and view AR experiences at venues. Snap says the AR experiences will be built into the exp …
