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Snapchat’s new ‘Director Mode’ will help anyone become a video creator


In its ongoing battle with TikTok, Snap announced today it’s launching a new feature called Director Mode, aimed at providing easier access to Snapchat’s native creative tools for publishing video on its platform, including to its short-form video feature known as Spotlight. At launch, Director Mode will include a new Dual Camera future that will allow users to record front both the front-facing and back-facing cameras at the same time — a format that’s also being leveraged by the much-buzzed-about new app BeReal, but for photo-sharing.
While Snap today already offers a standalone video editing app, Story Studio, it sees that as being aimed at more professional creators in search of an advanced suite of tools. Director Mode, meanwhile, will serve as a modular camera mode within Snapchat itself that’s intended to help centralize access to creative tools that would be useful when publishing to Spotlight.
The feature will be available in Snapchat’s m …

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