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GM to invest $81M in hand-building Cadillac Celestiq EV

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General Motors is investing more than $81 million to build the Cadillac Celestiq, the luxury electric hatchback, at the company’s Global Technical Center, the heart of the automaker’s engineering and design efforts. The funds will be used to purchase and install related equipment to hand-build the Celestiq at the Warren, Michigan location, the automaker said on Wednesday.
“As Cadillac’s future flagship sedan, Celestiq signifies a new, resurgent era for the brand,” said Mark Reuss, GM’s president, in a statement.  “Each one will be hand-built by an amazing team of craftspeople on our historic Technical Center campus, and today’s investment announcement emphasizes our commitment to delivering a world-class Cadillac with nothing but the best in craftsmanship, design, engineering and technology.”
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