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Does Watching College Football on TV Have to Be So Miserable?



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One of the top ESPN-to-Fox personalities is a longtime radio host named Colin Cowherd, who once noted, in an almost admirably honest interview with Bryan Curtis of The Ringer, that “in my business, being absolutely, absurdly wrong occasionally is a wonderful thing.” He also said he constantly tells one of his friends in the industry that “there’s no money in right,” and concluded a rumination about whether he’d been wrong about the subject of that day’s show — his accusation that a particular quarterback didn’t prepare enough for games — by asking, “Who cares?”Wrong on purpose is not necessarily a bad strategy. Opinion stories are disproportionately represented at the top of news sites’ most-shared lists, and internal Facebook memos made public in the fall of 2021 revealed that the company had been rewarding outside content tha …

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