FullStory, which sells analytics tools for apps and websites, secured $25 million in new equity financing, paperwork filed with the U.S. Securities and Exchange Commission this week shows. TechCrunch couldn’t independently confirm the investors and the company hadn’t responded to a request for comment as of press time. But according to Crunchbase, the infusion is FullStory’s first since August 2021, and brings the company’s total raised to around $200 million.
Atlanta-based FullStory was founded in 2014 by Bruce Johnson, Joel Webber and Scott Voigt, who sought to build a product that helps brands create better customer experiences across the web and mobile. Prior to launching FullStory, the co-founders — all Georgia Institute of Technology graduates — teamed in the early 2000s to start a DevOps company called Innuvo, which was acquired by Google in 2005 for an undisclosed sum.
Originally conceiv …
