Mavenoid, a Swedish company that provides both human- and AI-enabled support and troubleshooting tools for hardware companies, has raised $30 million in a series B round of funding.
Founded out of Stockholm in 2017, Mavenoid works with hardware and consumer electronics companies including HP, Husqvarna, and Jabra, serving to automate technical support and onboarding for customers spanning everything from printers and ovens, to electric scooters and industrial equipment.
Providing technical support for physical products comes with a host of unique problems — problems that can’t be solved by screen-sharing or other solutions borrowed from the software sphere.
Ordinarily, someone having problems with a new dishwasher or coffee maker, for example, would either have to return their product to the …
