Although the mobile app boom driven by pandemic lockdowns has long since passed, consumers’ mobile usage is still growing. According to new data released today by app intelligence firm data.ai (previously App Annie), consumers in more than a dozen worldwide markets are now spending four to five hours per day in apps.
While the daily time spent in apps varies by country, there are now 13 markets where users are spending more than four hours per day using apps. These include Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, the U.S. and the U.K. And, in three of those markets — Indonesia, Singapore and Brazil — mobile users are spending more than five hours per day in apps.
Image Credits: data.ai
While the growth in app usage has slowed a bit from the second quarter in 2020, it’s worth noting that two years ago was the height of COVID lockdowns, which drove app usage to spike across a …
