L.A.-based entrepreneur Brian Lee, who previously co-founded and ran The Honest Company, ShoeDazzle.com, and LegalZoom, has launched a new sports card collecting platform that’s likely to make a splash, not least because his cofounder in the endeavor is Baseball Hall of Famer Derek Jeter.
Backed by $9 million in funding from Lightspeed Venture Partners, Defy.vc and BAM Ventures (also cofounded by Lee), the outfit launched today with a somewhat unique and digitally-enabled approach to helping collectors sell, store, and verify their sports trading cards.
First, what it’s not is an NFT play (shockingly), though you could see a future where digital trading cards are on the table, so to sp …
