General Motors has temporarily paused paid advertising on Twitter, one day after billionaire and Tesla CEO Elon Musk finalized a $44 billion acquisition of the social media platform.
CNBC was the first to report GM’s decision. TechCrunch confirmed the U.S. automaker’s decision.
“We are engaging with Twitter to understand the direction of the platform under their new ownership,” the company said in an emailed statement to TechCrunch. “As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.”
It’s unclear what percentage of GM’s total advertising budget is dedicated to Twitter.
Most, if not all, automakers have a presence on Twitter. Although not all of them opt for paid advertising.
Ford, GM, Stellantis, Porsche, VW and Volvo are just a handful of the established automakers along with newer co …
