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Microsoft looks to build an Xbox mobile gaming store with Activision and King content


As the UK’s Competition and Markets Authority (CMA) investigates Microsoft’s $68.7 billion acquisition of Activision Blizzard, Microsoft recently revealed in its filings with the CMA that it plans to create a new “Xbox Mobile Platform” that will include mobile games by Activision and King.
“The transaction will improve Microsoft’s ability to create a next-generation game store that operates across a range of devices, including mobile, as a result of the addition of Activision Blizzard’s content. Building on Activision Blizzard’s existing communities of gamers, Xbox will seek to scale the Xbox Store to mobile, attracting gamers to a new Xbox Mobile Platform,” the company wrote in its filings.
Mobile games are some of the most popular downloads on app stores, so it’s no surprise that Microsoft wants to get in on the action. A graph on Microsoft’s Activision Blizzard acquisition site showed that the mobile gaming market was worth $85 billion in 2020.
Microsoft added in its filings with the CMA, “Mobile gaming revenues from …

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