Years ago, Cadillac was associated with luxury and performance.
Today, in an effort to claw its way back to the top of the luxury heap, the U.S. automaker unveiled Monday the production Cadillac Celestiq, a hand-built, bespoke behemoth fastback sedan that adheres closely to the concept it unveiled in July of this year.
The vehicle, which returns to the 1960s land yacht era and has a weight on par with the Escalade at between 56,35 to 6,217 pounds, will start at a whopping $300,000 and be built at GM’s Global Technical Center in Warren, Michigan.
The company generated a lot of buzz since it unveiled the concept in July, and showed off the prototype at Pebble Beach this August, and TechCrunch got a first look at the production vehicle in Hollywood on Monday evening.
In truth, the company has been making great performance and luxury sedans for years, (vehicles like the CTS-V, the ATS, and the CTS), but it has failed to capture the American luxury market the way it had planned and wanted to. Previous sedans were designe …
