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WATI, a CRM tool built for WhatsApp, raises $23M led by Tiger Global


WhatsApp is used by more than two billion around the world, and is an important tool for many small businesses. But as they scale up, even WhatsApp for Business might not be able to keep up with their needs. That’s where WATI (WhatsApp Team Inbox) steps in. Built on WhatsApp for Business’ API, WATI has customer sales and engagement tools created for the messaging app. Today the Hong Kong and Malaysia-headquartered startup announced it has raised $23 billion in Series B funding to scale its team and product.
The round was led by Tiger Global with participation from returning investors Sequoia Capital India & Southeast Asia, and new investors …

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