“We had a wardrobe room and a prop room, and people were going, ‘Does anyone want this?’” Mr. Hecox recalled.Brian Flanagan, Mythical’s chief operating officer, says the company’s business model is different from those early YouTube companies. While the bulk of Mythical’s revenue comes from advertising, the company doesn’t sell its own ads as multichannel networks did, relying instead on platforms like YouTube and Snapchat for its sales capabilities. And Mythical is focused on creating and owning shows by video creators rather than simply providing services for them.There are other challenges to running an online video business centered on two stars. Hank and John Green, creators of the popular Vlogbrother …
