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Bob Jordan, Southwest Airlines’ CEO, on What Went Wrong



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Your unions say that for years, Southwest has been too focused on investors and hasn’t invested enough in the operation. What’s your response to that criticism?I’ve been asked a lot about whether we have antiquated technology. We spend a billion dollars a year on technology here at Southwest. And, like every company, there are always things that are brand-new, like our maintenance system, and there are always things that you’re working on.We have a really good operations improvement plan. Crew scheduling is a big part of that. If you just look back at the last year, we put, I think, eight new versions of Sky …

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