There are some mega-trends playing out across developed-world workforces that startups are picking up on. There’s the digitisation of healthcare, the ‘platforming’ of employee services, and the macro effects of older employees, combined with the cost of living crisis for new parents.
Founded in London in 2018, Peppy offer services around menopause, fertility, pregnancy and early parenthood to a corporate customer base, which then offers it for free to employees. The twist is that those services are largely individualised, with personal video consultations and the like.
Peppy was partly lucky and part prescient: the massive digitisation that occurred during the COVID-19 Pandemic threw employee services like this onli …
