Sophia Amoruso, the creator of Nasty Gal and Girlboss, has started a movement, has empowered generations of women and done the entrepreneur victory lap – the last of which she doesn’t necessarily recommend to other founders because “it’s a distraction.” She’s also raised down rounds, run out of venture capital funding, filed for bankruptcy and been sued.
“I’ve seen the full gamut of what worked and what didn’t,” the entrepreneur said in an interview with TechCrunch. “It’s the not-so-great stuff that I can often help founders anticipate, or just avoid.”
It’s her high-profile and rocky experience in Silicon Valley’s spotlight that has finally given Amoruso the operating experience needed to launch her own venture firm, Trust Fund.
Trust Fund, named ironically, Amoruso says, because “nobody handed anything” to her, is launching with a $5 million target, targeting a check size between $50,000 to $150,000. She’s already landed checks from the who’s who in tech. Prominent investors include a slew of a16z partners such as Marc Andreessen, Andrew Chen and Chris Dixon, as well as entrepreneur Ev Williams, icon Paris Hilton and support from investors Ryan Hoover and Cleo Capital’s Sarah Kunst.
Trust Fund is …
