Twitter is allowing cannabis ads to run on its platform in U.S. states where cannabis is legal and in Canada, according to the company’s blog and Axios.
Twitter updated its ad policy Wednesday, making it the first social media app in the U.S. to allow cannabis advertising. Google last month updated its policies to allow ads for FDA-approved pharmaceuticals containing CBD and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado and Puerto Rico. Reddit allows for ads for “topical and non-ingestible hemp-derived CBD products” in the U.S., and Meta allows some hemp product ads.
“The cannabis space on Twitter is fun and engaging with users Tweeting about their experiences using cannabis – whether medicinally, for wellness, or recreation – as well as recommending brands, products, and retail locations,” reads the Twitter blog post announcing the new guidelines. “The conversation also reflects where the cannabis industry is currently heading: legislative/policy reform, business development, and community impact.”
Twitter says the relaxed policy will create more …
