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Adobe’s Scott Belsky talks generative AI — and why it’s not going to end up like web3



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Scott Belsky, chief product officer and executive vice president for Adobe’s Creative Cloud, believes there’s a big difference between the hype cycle around web3 last year and what we’re seeing this year with ChatGPT and other generative AI models.
Belsky, who was interviewed by Forbes reporter Alex Konrad at the Upfront Summit in Los Angeles today, says web3 did not promise to reduce the time it takes to complete tasks, and generative AI most definitely does in his view.
“Web3 did not promise to reduce the workflow, the work that has to be done across any idea or action in the organization. And in fact, it added more …

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