To be successful, a business needs to have a plan for revenue in the short term and profitability in the long. Early-stage founders might be tempted to come up with half a dozen ways the company could make money. Don’t fall into temptation: Five unproven solutions don’t make one actual solution.
Having said that, sometimes there might be several business models that could lead to profitability. The Business Model Canvas approach, where every aspect of the business is condensed onto one slide, offers a holistic view into every aspect of your business. For a pitch deck, however, I think it’s worth narrowing it down to two things: customer acquisition and lifetime val …
