Tiki, a short-form video app, is set to cease operations in India on June 27, the latest addition to a growing roster of businesses that have faltered in their attempts to cash in on the void created by New Delhi’s ban on TikTok in the South Asian market.
“We regret to inform you that Tiki will be shutting down its operations. As of 11.59 PM India time, June 27, 2023, all Tiki functions and services will cease,” wrote Tiki in a post.
The demise of Tiki, which featured original and local-focused videos, comes as a surprise as it maintained some 35 million monthly active users in India, its only operational market, according to data from Sensor Tower (shared by an industry executive.)
The Singapore-headquartered Tiki launched in India immediately after New Delhi banned TikTok. It …
