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‘Barbie’ and ‘Oppenheimer’ Set Post-Pandemic Box Office High



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“Barbie” arrived as a full-blown cultural event, with thousands of moviegoers draping themselves in pink for screenings, doll memes flooding social media and marketers scrambling (sometimes awkwardly) to glom onto the moment. The audience was 65 percent female. “For a film this pink, you would have expected the audience to be closer to 90 percent female — we got a ton of guys,” said Jeff Goldstein, president of domestic distribution at Warner Bros. “It exploded everywhere: large markets, small markets, coast to coast.”Harrison Hood, 24, arrived at the AMC Kips Bay theater in Manhattan wearing “Barbie” regalia.Credit…Maansi Srivastava/The New York TimesSome theaters seemed to be caught off guard. One high-end theater in the Washington, D.C. suburbs went all out on promotion, with pink lights to highlight “Barbie” and a wall of movie posters featuring both films. But the theater may have miscalculated Saturday attendance. By the 10 p.m. showing, it had run out of multiple food items. It also lacked soft drinks and, amazingly, ice.Another theater in Arlington, Va., had it worse …

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