Meta announced today that it’s rolling out Instagram subscriptions to all eligible creators in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain and the United Kingdom over the next few weeks. The expansion comes as Meta first launched Instagram subscriptions in the United States in January 2022.
Instagram subscriptions allow creators to offer their followers paid access to exclusive posts, Live videos, Stories, reels, highlights and more. Subscribers also receive a special badge that helps them stand out in the comments section and creators’ inboxes.
To be eligible for Instagram subscriptions, creators must be at least 18 years old and have more than 10,000 followers. Creators are able to set a monthly price of their choice for the exclusive content. There are eight price points to choose from, starting at $0.99 per to month to as much as $99.99 per month, depending on how much a creator believes their content is worth.
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