Ford has hired Peter Stern, a former executive at Apple, to lead its newly formed Ford Integrated Services unit. The unit will create and market software-enabled customer experiences across Ford’s three business units: Ford Blue, for gas and hybrid vehicles, Model e for connected EVs, and Ford Pro for commercial products.
As the era of the software-defined vehicle takes hold, Ford is actively building out more services to personalize the driver experience, connect hardware and software and bring in new revenue streams. While Ford generated $45 billion in revenue in the second quarter, the automaker expects its EV business to lose $4.5 billion in 2023. The automaker is betting on software to help close that gap.
Ford Integrated Services will be responsible for further developing technology like Ford’s BlueCr …
