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Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.
Welcome to an old-school Equity tradition: the bonus show! Despite getting through our regular episodes this week, we have one more for you. Why the extra edition? Because Battery Ventures dropped an interesting report on Gen-Z and I wanted to talk about it.
So, I got Courtney Chow, a vice president at Battery and one of the report’s authors to chat with me about it. You can read the report itself here.
This is what we got into:
The fracturing of culture: Gen-Z is large, and very diverse. The trend away from monolithic cultural primacy that began years ago has accelerated with the generation, making culture itself more personal, and more distinct. For startups, this means branding will become a different challenge if they want to reach this demographic slice.
Everything is shor …
