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This week in AI: Amazon ‘enhances’ reviews with AI while Snap’s goes rogue



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Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of the last week’s stories in the world of machine learning, along with notable research and experiments we didn’t cover on their own.
This week in AI, Amazon announced that it’ll begin tapping generative AI to “enhance” product reviews. Once it rolls out, the feature will provide a short paragraph of text on the product detail page that highlights the product capabilities and customer sentiment mentioned across the reviews.
Sounds like a useful feature, no? Perhaps for shoppers and sellers. But what about reviewers?
I’m not going to make the case that Amazon reviews are a form of high art. On the contrary, a fair number on the platform aren’t real — or are AI-generated themselves.
But some reviewers, whether out of genuine concern …

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