You don’t need me to tell you that startups haven’t been doing great since the funding slowdown and valuation reset started back in 2022. But while some companies will be able to survive on cash reserves or be propped up on inside funding, others will be forced to either liquidate or exit under less-than-ideal circumstances.
Such is the case with Parade, which earlier this week was acquired by Ariela & Associates International, a more prominent player in the intimates space. Ariela & Associates also owns Fruit of the Loom, if that gives you any indication of how prominent it is. Parade could not be reached for comment by press time.
Parade was founded in 2019 as a direct-to-consumer (DTC) startup that looked to go against the Victoria’s Secret–inspired norms of the intimates industry by offering sustainable, comfortable intimat …
