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Deal Dive: A cellular ag startup with a real moat



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Would you eat lab-grown meat? Would you give the same answer if someone asked you to use a beauty product that had lab-grown collagen as an ingredient?
Cellular agriculture — the process of growing an agriculture product from cell cultures — has been gaining momentum over the past few years. Earlier this year, the U.S. Food and Drug Administration approved Upside Foods’ and Good Meat’s plan to sell their lab-grown chicken through restaurants. Both companies, in addition to numerous other cellular agriculture startups, have raised oodles of venture dollars.
The rise of cellular agriculture hasn’t been linear and easygoing, of course, and not everyone is into the craze. Italy, for one, is working to ban the stuff outright, and various polls have produced mixed results regarding whether folks would actually eat lab-grown meat.
But not everyone is using the tech to create yet another meat alternative.
Stephanie Michelsen first realized the potential of cellular agriculture when she was workin …

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