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Spotify founder Daniel Ek admits he initially ‘didn’t get’ the appeal of the flagship feature, Discover Weekly


Spotify founder and CEO Daniel Ek made a surprising confession in a recent post to X (formerly Twitter), where he admits not only that he didn’t come up with the idea for Spotify’s flagship feature, the streamer’s “Discover Weekly” playlist, he didn’t even understand the appeal at first when it was presented.
Instead, he says that when the team pitched the idea for “Discover Weekly,” he “wasn’t sure about it.”
“I didn’t really get why it was special,” Ek wrote on X. “But the team kept building on it and more and more people internally got excited. When we launched it, I was surprised. Turns out, our users really loved it, and today it’s one of the top features on Spotify, …

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