Alphabet, the parent company to Google, announced its first quarter earnings this evening, and for the creator industry, that means a slew of news and updates about YouTube.
YouTube is known as a particularly ripe ground for content monetization, since creators earn a 55% share of ad revenue, rather than paltry payouts from an ever-dwindling creator fund (looking at you, TikTok). Sundar Pichai, the CEO of Google and Alphabet, reported that the number of YouTube channels that made at least $10,000 in revenue was up 40% year over year.
But as a whole, YouTube missed its quarterly projections for ad revenue — the platform was expected to bring in $7.51 billion, but they actually made $6.87 billion. This is still hi …
