The most powerful brand in the boutique hotel business.
Founded in 1998, The Standard’s irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond.
Located today in Los Angeles, New York, and Miami. Located tomorrow in London, Asia and so many more. The Standard is known for its taste-making clientele, pioneering design, and unrelenting un-Standard-ness. From prodigious opulence at The Top of The Standard to rock ‘n roll chic in Hollywood, you never quite know what to expect, save for a beautiful setting, a fresh twist on Modernist design, and a smashing good time.
The Standard is a part of Standard International – a New York based hospitality company with 16 hotels and food & beverage properties, under The Standard brand as well as Bunkhouse Hotels brand. Standard International is on the forefront of immersive experience creation at its properties and technology driven innovation in the industry, including its spontaneous booking application, One Night.
Housed in the former Camden Town Hall Annex in London’s thriving King’s Cross neighbourhood, the 1974 Brutalist building has been meticulously restored and sets the perfect stage for The Standard’s first hotel outside America. The Standard, London has 266 rooms in 42 unique styles ranging from Cosy Core rooms to terraced suites with outdoor bathtubs overlooking St Pancras station. The lobby lounge, with a carefully curated library pays homage to the building’s original use, with a Sounds studio hosting weekly live music and talks. Executive Chef Adam Rawson’s street facing bar, Double Standard, offers lunch, happy-hour and casual drinking and dining, while his garden restaurant, Isla, features a seasonally-driven, coastal inspired menu. Board the street level, exterior red lift directly to the 10th-floor where Chef Peter Sanchez-Iglesias’ forthcoming restaurant will showcase his live fire cooking and the building’s 360-degree views of London.