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Current FIFA, UEFA, IOC sponsorship agreements worth over US$2.2bn reflect growing dominance of Chinese firms, says GlobalData

Combined annual value of FIFA’s Chinese partnerships in 2022 to be US$106m
Euro 2020 awash with Chinese partnerships worth US$398m

Chinese firms have emerged as some of the principal sponsors of the sports industry’s marquee events over the past decade, with notable partnerships with the Union of European Football Associations (UEFA), the Federation Internationale de Football Association (FIFA) and the International Olympic Committee (IOC) worth over US$2.2bn in their duration, a significant increase compared to previous four-year cycles, says GlobalData, a leading data and analytics company.
Patrick Kinch, Sport Analyst at GlobalData, comments: “In 2021, it is estimated …

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