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What Prop 24 Means for Your Data Privacy Strategy



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California recently passed Proposition 24, a landmark data privacy referendum that expands privacy protections in the world’s fifth-largest economy. Starting in 2023, the nation’s most comprehensive privacy regulations will protect nearly 40 million people and govern $3.2 trillion in economic output.
Prop 24 will ripple across America, which still lacks a national privacy law. Most companies will choose to extend these privacy protections to all users — rather than address the privacy patchwork with state-specific solutions. That solution is easier and more economical.
So what does this mean for those of us working in technology and connected devices? We have a whole new set …

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