The tense wait for Apple’s App Tracking Transparency (ATT) feature to finally go live is now over. This means that app publishers and advertisers can stop dreading what the novel privacy feature will mean for the future, and start coming up with creative solutions to deal with the industry-estimated ATT user opt-in rate of approximately 10%.
The Future of Advertising in Applications
The following are some of the ways publishers and advertisers can think about pivoting their strategy, so they aren’t hit so hard by the looming IOS user data drought.
Rewarded Video Will be the Next Creative Frontier
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