The cautionary example is Detroit. The home of the major US automakers was once also renowned for the Detroit Motor Show. But manufacturers’ interest in showing off their cars at the event declined and people started preferring to go to the Consumer Electronics Show in Las Vegas instead. Then there was the attempt to move the motor show from cold January to warm summers and to hold the whole thing as an open-air event about mobility — as well as cars. The COVID-19 pandemic, however, has halted the experiment for the past two years — and whether it will click in the …
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