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How to Glean Insights from Data Sets Across Clouds – SPONSOR CONTENT FROM LIVERAMP


Acknowledge the Complexities
Adopting new architecture may deliver strong cost efficiencies and other quantifiable benefits in the long run, but the acceleration of cloud migration and the increasing complexity of data governance may aggravate the persistent challenges of data fragmentation today. Marketers, for example, will be eager to apply advanced use cases for customer segmentation and measurement, but they may find it challenging to glean insights from data sets across clouds.
Organizations could compile data on their individual clouds, requiring other parties to hand over their relevant data, or limit partnerships to those on their cloud platform. But these options could curtail valuable partnership opportunities, since each participant remains legally accountable for security and gover …

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